Corporate Challenges

Vehicle and Automotive Opportunities

NCET2 is working with Hyundai Cradle, the open innovation arm of Hyundai Motors. They are actively seeking R&D and Open Innovation partnerships with startups and inventors with cutting-edge innovations for potential licensing, funding, strategic alliances, and acquisitions (exits).

Submissions that are assessed to fit our corporate client's needs and may be invited to discuss on a conference call.

Intake Dates

We review the submissions on an ongoing basis. Startups that submit before each intake date will be assessed and will receive a response within 2-3 weeks of submission.
  • February 18
  • April 15
  • June 17
  • August 19

Technical Areas

1. Cybersecurity (CN-2021-1631) – innovations for the protection of automotive electronic systems, communication networks, algorithms, software, user data, and underlying information from attacks, damage, unauthorized access, or malicious manipulation. The innovation should be able to identify malfunctions, hacks, and intrusions against in-vehicle networks and find software and firmware bugs.

2. In-cabin Cameras (CN-2021-1632) – applications for automotive safety that includes driver state monitoring, passenger monitoring, and rear seat monitoring. Such as but not limited to dashcams for accident prevention, external object detection, and surface classification. The innovation should take a new approach in sensor configuration, placement, and sensor fusion.

3. Facial Recognition (CN-2021-1633) – technologies for security and convenience. The innovation should have accurate lip-reading, facial expression analysis, and biometrics to allow for vehicle access and/or in-vehicle activation systems.

4. Destination Suggestion & AI Assistant (CN-2021-1634) – AI-powered, in-vehicle assistants that learns to suggest destinations, in-cabin settings, or vehicle entertainment based on the driver's behavior.

5. (CN-2021-1635) Aerial navigation - new technologies on 3D navigation or improvements to existing technologies for unmanned aerial vehicles and passenger drones.

6. (CN-2021-1636) Precise location accuracy - technologies that increase the accuracy (from ~10 meters to ~10 centimeters) of the existing Global Navigation Satellite System (GNSS). The innovation must be low-cost and scalable for commercial and consumer use.

7. (CN-2021-1637) Active noise cancellation

  • Noise reduction - new or improved technologies to actively cancel external noise (road noise) and interior/ambient noise.
  • Sound enhancement - enhancing a vehicle’s infotainment in-car sound experience
8. (CN-2021-1638) Sound generation - generation of virtual sounds for mimicking exhaust sounds of larger internal combustion engines (ICEs). Open to license the technology.

9. (CN-2021-1639) 3D sound - new technologies or enhancements to existing multi-channel surround sound technologies to enhance the audio/sound experience within the vehicle.


  • Startups have to be legally formed
  • Have at least at TRL 5, but will consider earlier companies as long as the startup can demonstrate commercial applications
For questions, contact